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Autodesk Forma, formerly known as Spacemaker, is an international software provider for housing developers and especially architects. The company was founded in 2016 in Norway and entered Denmark in 2020. Spacemaker aims to position itself in the construction industry as the leading provider of artificial intelligence for developing building sites.

Lasse Gammeljord at BullsEye Communication has handled the communication effort and developed Spacemaker's PR since its inception in Denmark. The target audience is architects and leaders in the construction and real estate industry. Each month, Lasse coordinates PR stories together with Spacemaker in Denmark and the company's international Director of Communication in the Netherlands. Lasse is responsible for developing news stories and columns for real estate and construction media as well as national business editorial offices.

The effort has led to:

Double up on media coverage, according to Infomedia, which measures coverage in the media
Ongoing opinion pieces in trade media such as Licitationen, Estate Media, Børsen Ejendomme, and EjendomsWatch
Coverage of new customer collaborations and Spacemaker's activities in Denmark
Development of posts on LinkedIn to expand contact and visibility towards individuals in the construction and real estate industry

"Spacemaker is on a growth journey in Denmark, and therefore it is important to get media coverage. Lasse takes responsibility for developing new press coverage and understands how to make Spacemaker's brand visible and support our sales effort. He is diligent, takes initiative on his own, and follows through on tasks until the story is covered in the media. The collaboration and dialogue are also easy and uncomplicated."

- Even Brænne Olstad, Architect MAA and Sales Manager, Autodesk Forma / Spacemaker

"Lasse has a good understanding of the industry and is adept at finding the exciting news angle as well as following up on the task until the story is covered in the media"

EVEN BRÆNNE OLSTAD, ARCHITECT MAA, AND SALES MANAGER, Spacemaker/Autodesk FORMA

"The PR work has created enormous visibility in the national media. It's just solid and competent work with clear results"

NADIM STUB, CEO, PROPTECH DENMARK

"Lasse is fully familiar with the construction industry, its players, and sustainability, which is an important theme for us. At the same time, he knows all the media, their work routines, and key personnel."

JESPER-MAX LARSEN, CEO, PLAN1 COBBLESTONE ARCHITECTS

"We can see a clear value in working more actively with the media and strengthening the coverage of strategic business areas."

JAKOB AXEL NIELSEN, CEO, CALUM

"The news work gives us a larger voice in the market. It is very satisfying."

RASMUS JUUL-NYHOLM, OWNER AND CHAIRMAN OF THE BOARD, COBBLESTONE