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Cobblestone Property Management continuously aims to report on the property management company's many activities. The target audience includes investors, business partners, and leaders in the real estate industry.

BullsEye Communication, in collaboration with the management, writes and sends out one or more news stories and opinion pieces each month to real estate and construction media as well as national business editorial offices. All news is simultaneously published on LinkedIn, where Cobblestone is in close contact with its clients.

The effort has led to:

400% increase in media coverage, according to Infomedia
Continuous opinion pieces in Dagbladet Børsen and Berlingske Business
Increased interaction with Cobblestone's news posts on LinkedIn Growing traffic from social media to the website, according to Google Analytics
Monthly profiling of Cobblestone's activities and strategic messages

"In collaboration with BullsEye Communication, we get our key messages out to business media and building and real estate media every month. Exactly where our clients are. The news work gives us a larger voice in the market. And it defines and reinforces our brand and USPs to clients and partners. It is very satisfying."

- Rasmus Juul-Nyholm, owner and chairman of the board, Cobblestone

"Lasse has a good understanding of the industry and is adept at finding the exciting news angle as well as following up on the task until the story is covered in the media"

EVEN BRÆNNE OLSTAD, ARCHITECT MAA, AND SALES MANAGER, Spacemaker/Autodesk FORMA

"The PR work has created enormous visibility in the national media. It's just solid and competent work with clear results"

NADIM STUB, CEO, PROPTECH DENMARK

"Lasse is fully familiar with the construction industry, its players, and sustainability, which is an important theme for us. At the same time, he knows all the media, their work routines, and key personnel."

JESPER-MAX LARSEN, CEO, PLAN1 COBBLESTONE ARCHITECTS

"We can see a clear value in working more actively with the media and strengthening the coverage of strategic business areas."

JAKOB AXEL NIELSEN, CEO, CALUM

"The news work gives us a larger voice in the market. It is very satisfying."

RASMUS JUUL-NYHOLM, OWNER AND CHAIRMAN OF THE BOARD, COBBLESTONE