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The property development company Calum wanted to make itself visible to investors and partners. BullsEye Communication has established an ongoing development of news stories, which mention new Calum projects in business and real estate media and on social media.

The effort has led to:

300% increase in media coverage, according to Infomedia
About 3-4,000 exposures on LinkedIn per news item
Increased traffic from social media to website, according to Google Analytics
Coverage of key sales-supporting and business-strategic messages

"The number of construction projects is increasing for us. We can see a clear value in that we are increasingly working more actively with the media and strengthening the coverage of strategic business parts. The collaboration has created coverage of our projects in local as well as business and construction media. At the same time, it has been important to find a partner with a closer knowledge of the construction and real estate industry."

- Jakob Axel Nielsen, CEO, Calum.

"Lasse has a good understanding of the industry and is adept at finding the exciting news angle as well as following up on the task until the story is covered in the media"

EVEN BRÆNNE OLSTAD, ARCHITECT MAA, AND SALES MANAGER, Spacemaker/Autodesk FORMA

"The PR work has created enormous visibility in the national media. It's just solid and competent work with clear results"

NADIM STUB, CEO, PROPTECH DENMARK

"Lasse is fully familiar with the construction industry, its players, and sustainability, which is an important theme for us. At the same time, he knows all the media, their work routines, and key personnel."

JESPER-MAX LARSEN, CEO, PLAN1 COBBLESTONE ARCHITECTS

"We can see a clear value in working more actively with the media and strengthening the coverage of strategic business areas."

JAKOB AXEL NIELSEN, CEO, CALUM

"The news work gives us a larger voice in the market. It is very satisfying."

RASMUS JUUL-NYHOLM, OWNER AND CHAIRMAN OF THE BOARD, COBBLESTONE