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Autodesk, Inc. is an American multinational software company that manufactures software products and services for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries. Autodesk is headquartered in San Francisco, California, and has offices worldwide. The company also owns Spacemaker.

In 2020, when Autodesk contacted PropTech Denmark to find a PR specialist in Denmark, the association recommended Lasse Gammeljord at BullsEye Communication.

Since then, Lasse has been involved in coordinating Autodesk's press activities in Denmark and has been part of the international team in Northern Europe, led from Ireland. Lasse develops press releases for Autodesk in Denmark every month.

The effort has resulted in:

Continuous news coverage in trade publications such as EjendomsWatch, Estate Media, Licitationen, Byggeri+Arkitektur, and Ingeniøren, where Autodesk was not previously visible.
Media coverage of international market research conducted by Autodesk.
Columns and analyses on strategic topics such as digitization, AI, and new market trends to showcase Autodesk's country manager in Denmark.
Development and posting of weekly news posts for Autodesk on LinkedIn to expand visibility to individuals in the construction and real estate industry.
Media coverage of Autodesk's key digital products, strategic partnerships, and new hires.

"Lasse Gammeljord works independently, quickly, and delivers results. He listens attentively, understands the construction industry, and grasps our company and products. It's easy to brainstorm with him and translate our needs into relevant press coverage. He is also skilled at identifying news angles and opportunities in the media because he knows the media landscape, individual journalists, and the stories they want to cover. Lasse is passionate about his work, and he is easy and uncomplicated to work with."

- Nicholas R. V. Klokholm, Manager, EMEA Mid-Market Sales (Nordics, DACH, France, Iberia, Italy, Eastern Europe), Autodesk Construction Solutions

"Lasse has a good understanding of the industry and is adept at finding the exciting news angle as well as following up on the task until the story is covered in the media"

EVEN BRÆNNE OLSTAD, ARCHITECT MAA, AND SALES MANAGER, Spacemaker/Autodesk FORMA

"The PR work has created enormous visibility in the national media. It's just solid and competent work with clear results"

NADIM STUB, CEO, PROPTECH DENMARK

"Lasse is fully familiar with the construction industry, its players, and sustainability, which is an important theme for us. At the same time, he knows all the media, their work routines, and key personnel."

JESPER-MAX LARSEN, CEO, PLAN1 COBBLESTONE ARCHITECTS

"We can see a clear value in working more actively with the media and strengthening the coverage of strategic business areas."

JAKOB AXEL NIELSEN, CEO, CALUM

"The news work gives us a larger voice in the market. It is very satisfying."

RASMUS JUUL-NYHOLM, OWNER AND CHAIRMAN OF THE BOARD, COBBLESTONE