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a&o Hostels is Europe's largest provider of modern economy hostels with 34 hostels and hotels in six countries including Berlin, Munich, Prague, Vienna, Budapest, Venice, and Copenhagen. BullsEye Communication continuously creates news stories for the Danish press and trade magazines to increase visibility of the chain both domestically and abroad.

The work has led to:

A threefold increase in the number of press stories, according to Infomedia.
A press tour in 2022 for 25 traveling journalists, arranged and coordinated by BullsEye, which generated media coverage in eight countries in Europe.
Introduction of the chain's new hostels when they open.
Coordination and reporting of the press effort to the international communications director in Berlin.

"PR is an effective way for us to reach travelers in Europe, and Copenhagen is one of our key areas to be visible in. Lasse is responsible for planning and executing the press work. This requires a great deal of creativity and the ability to find the right news angle, the ability to collaborate with us in Denmark and the headquarters in Germany, and finally, drive and follow-up. Media coverage rarely comes by itself. Lasse tackles these tasks with huge commitment. It results in stories that are published in travel and news media and reach a lot of readers. Well done!"

- Managing Director, a&o Hostels Denmark, Kasper Rønnow

"Lasse has a good understanding of the industry and is adept at finding the exciting news angle as well as following up on the task until the story is covered in the media"

EVEN BRÆNNE OLSTAD, ARCHITECT MAA, AND SALES MANAGER, Spacemaker/Autodesk FORMA

"The PR work has created enormous visibility in the national media. It's just solid and competent work with clear results"

NADIM STUB, CEO, PROPTECH DENMARK

"Lasse is fully familiar with the construction industry, its players, and sustainability, which is an important theme for us. At the same time, he knows all the media, their work routines, and key personnel."

JESPER-MAX LARSEN, CEO, PLAN1 COBBLESTONE ARCHITECTS

"We can see a clear value in working more actively with the media and strengthening the coverage of strategic business areas."

JAKOB AXEL NIELSEN, CEO, CALUM

"The news work gives us a larger voice in the market. It is very satisfying."

RASMUS JUUL-NYHOLM, OWNER AND CHAIRMAN OF THE BOARD, COBBLESTONE